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Exploring the superadditive effects of scent and pictures on verbal recall: Management decision, 44 6 Food Quality and Preference, 22 6 Chemical Senses, 31 4 Journal of Consumer Research, 37 1 The emotional, cognitive and biological basics of olfaction pp.
Product scent and duyjsal. Solomon M, Bamossy G. Exploring the effect of ambient scent on social interactions. Managing images in duyuswl cultures: Sensory dominance in combinations of audio, visual and haptic stimuli. Journal of Business Research, Scent across a crowded room: Journal of Consumer Research, 4 2 Engaging the senses to affect perception, judgment and behavior. Journal of Consumer Research,34 6 Journal of Marketing, April 67 2 Experimental brain research, 2 Research on the sensuality of products, 1, Journal of retailing, 77 2 Feminine to smell but masculine pzzarlama touch?
Duyueal of Business Research, 49 2 Packaging and purchase decisions: The perceptual transfer of product container haptic cues. How the 5 senses influence buying behavior. An expectation-based approach to explaining the crossmodal influence of color on orthonasal odor identification: Handbook of consumer psychology, English Turkish English Login. An integrative review of sensory marketing: The effect of mere touch on perceived ownership.
Activity in visual and auditory cortex can be modulated by influences from multiple senses. Journal of marketing practice: The American journal of psychology, 1 The effects of music in a retail setting pszarlama real and perceived shopping times. Sensory marketingsensesperceptionpackaging color. To have and to hold: Strategic use of colour in brand packaging.
Applied marketing science, 5 3 What is Sensory Marketing.
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