Referencing Sorry but This site is very popular with students across a number of subjects, which is good! I am a perpetual student and am happy to know that others are finding the site useful. Referencing We get many requests regarding referencing pages for essays, papers, etc. All content is written by David Straker M. Psychol , M.

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Who are you? Who are we? You might well guess from the URL. And although each has its body of knowledge, they all have much in common. So who are you, the peruser of this site? You might be a marketer, a teacher or another professional from our domains of knowledge. You may be a business leader or change agent. You may well work in a job not mentioned here, because every job has at least some element of persuasion. You may also be a student of persuasion and psychology.

This site is based on much research, and the practical techniques are backed up with all of the main academic theories and research. If you want to reference pages here, please see the notes for students page.

You might also be the victim or target of persuasion, as we all are, many times each and every day. Because if you can detect a trick or technique coming your way, you can avoid it, expose it, or play with the trickster, doubling back the deception and outplaying them at their own game. For this is the great leveller: if you try to deceive someone and they discover it, then the game ends there and then, and they may never trust you again.

The author of this site is David Straker, an individual with a long background in a range of mind-changing areas, including in no particular order counseling, psychology, marketing, sales, education, business change, international management and consulting. Oh yes, and parenting. And four postgraduate qualifications in changing minds M.

Psychology, M. How do we do it? Occasional emails from kind readers wonder about the effort involved in writing and maintaining the site. Nobody works full-time on the site, but if you include research and writing, then about 20 to 40 hours per week go into it, and have done for about ten years.

That adds up to between 10, and 20, hours. I Dave study constantly and have a personal library of thousands of books and have read goodness how many journal articles. Why would someone put all the work into this site to give away their hard-won secrets? Good question. Putting together this site gives several benefits: I want to get even better at persuasion and resisting it! Just writing and organizing stuff helps you learn. And trying to explain it to others helps you even more. Just ask any teacher or writer.

I might even make some money at it. If enough people like what is here often enough, it might one day support full-time development of the site. I get a kick out of it. From Autumn , I live on a combination of site-generate revenue, savings and occasional consulting.

The philosophy Moral philosophy The philosophy for the site is to take a neutral moral position. Persuasion methods are like weapons: whether they are used for good or bad is the responsibility of the user.

At changingminds. I could try to impress my values on you, but I do know full well that would not be successful. However, I do know that unfriendly persuasion can be harmful to your health, whatever the surgeon-general might say.

Friends come and go, but enemies accumulate, and if you persist in taking advantage of other people, you are taking your happiness in your own hands. Even the meekest of people can turn really nasty if they feel they have been tricked or betrayed. See more about this in the Caveat. The bottom line: we reap what we sow. The approach in this site is to cover both academic theories and hands-on practitioner material.

This also gives the benefit of material that is useful for both students and practitioners. But rest assured, we do try to be sensible and base writings on understanding rather than opinion or hearsay. All this will of course, take time. The bottom line: content is king.

We also aim to cross-link the site, making good use of the hyperlinking capabilities of the web. The site was started in the says of modems and phone lines, when light content was helpful. The need for this came back with smart phones, when bandwidth is again important. Color interest is achieved through fonts and backgrounds although most text is high-contrast black-on-white.

If you fill the screen, the text will follow. If you like narrower columns, then, hey, the web interfaces on window resizing are designed to make the text follow you. This decision was made at the turn of the millennium.

As it turns out it has proved very useful for mobile devices too. The bottom line: KISS. Funding philosophy The site is funded from simple advertising revenues. The ads have deliberately been kept straightforward and honest, using only the high-integrity ad providers. If you help enough people, then enough of those people will help you. The bottom line: give to gain.

If you want to use anything for commercial purposes, including use with a company intranet, please do contact us so we can create a win-win agreement we may even be able to add further value for you. As a content-oriented site, we necessarily refer to what other people have done as do most books , with the belief that we are not treading on any toes.

We do our best to acknowledge sources perhaps more so than some others and promote relevant texts. If we have got any of this wrong, please let us know. If you are the owner of any copyright, etc. Referencing We get many requests regarding referencing pages for essays, papers, etc. All content is written by David Straker M. Psychol , M. Disclaimer Whilst we have taken as much care as possible to make this site accurate, with appropriate references and so on, we cannot guarantee that everything is perfect or complete.

Please contact us if you know anything to be incorrect. We also make no claims about site availability or development. Whilst we will constantly do our best to keep the site going, if disaster strikes then the site might one day stop being updated or disappear. Privacy policy Our general policy is to respect and protect the privacy of everyone interacting with this site. As site owners we do not use cookies or hold any personal information, other than emails that you have sent us or information you have placed in the guestbook, articles, etc.

No information received about any person will be released to any other party, nor will it be used for any unsolicited email other than replying to your original message or other communications.

Any use of personal information will be only done with express permission of the person in question. We use simple Google advertising to support the site and keep it all free. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy. Comments place on the Guestbook and Awards and Accolades page have names reduced so the person commenting cannot be identified.


About this site

The ChangingMinds website started as a repository of learning about all forms persuasion and influence that reaches back over 20 years and more. As an inveterate learner and qualified teacher, David Straker went from writing books to writing directly to the web -- and now the site has many visitors every day. Is it really the book of the site? Yet many of the methods and principles have been shoe-horned into a very readable space. It is much more than the site It is not a cut-and-paste job. Far from it. It took 18 months and many hours to especially write every single page.


Notes for students

Start your review of Changing Minds Write a review Shelves: on-bookshelf , favorites Hidden Gem I have been on this quest of understanding human nature to help protect myself from the games that people play. Especially in the work force. This has resulted in me reading certain types of psychology and some strategy books. What I dismissed were books on dealing with persuasion. When I think of persuasion, I think of jobs that deal with sales which I do not like or jobs that require its employees to meet quotas. It obviously turns out that we persuade others in different ways.


Changing Minds: in Detail

Persuasion principles Much of persuasion and other forms of changing minds is based on a relatively small number of principles. If you can understand the principles, then you can invent your own techniques. It thus makes sense to spend time to understand these principles persuaded yet? Alignment : When everything lines up, there are no contradictions to cause disagreement. Amplification : Make the important bits bigger and other bits smaller.

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