Formerly, he served as assistant dean, department chair, and professor in the College of Business and Public Affairs. He began teaching business communication courses, seminars, and workshops in He has conducted research on a variety of topics including basic business communication, resume content, visual aids, proposals, and written and oral messages. He has served in leadership positions for national, state, and local professional organizations. Buddy has made presentations at numerous professional conferences and has published in many professional journals.
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The new edition of this "back to the basics" book was specifically designed to help users develop their communication skills. The authors offer complete coverage of fundamental business English topics and concepts, with extensive practice and end-of-chapter review. Three chapters focus on essential oral and nonverbal communication skills. Facing-page models, a hallmark feature of this text, provide students with good and bad examples of business writing.
This new edition also integrates technology throughout, using numerous Internet activities combined with a dedicated, completely updated chapter on technology issues and even more material on coordinating effective media presentations.
Review "I have adopted this text and like the overall format. The text is easy to navigate for Undergraduate students in a community college. It is comprehensive, thorough, and current. I can synthesize much of the information provided, using supplemental information seamlessly. I think the text covers important and relevant topics for students - much of which they can extrapolate and apply to their own writing. About the Author Dr. Formerly, he served as assistant dean, department chair, and professor in the College of Business and Public Affairs.
He began teaching business communication courses, seminars, and workshops in He has conducted research on a variety of topics including basic business communication, resume content, visual aids, proposals, and written and oral messages. He has served in leadership positions for national, state, and local professional organizations.
Buddy has made presentations at numerous professional conferences and has published in many professional journals. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations.
Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. Joyce Logan is an associate professor emeritus in the College of Education at the University of Kentucky. She has taught business courses at the high school and university levels and has been a member of NBEA for over 25 years.
Having worked in teaching and administrative positions for 50 years, Joyce recently retired as a faculty member in the principal preparation and doctoral programs for school leaders.
Other experiences in education include school principal, regional coordinator of vocational education, school services director for the Kentucky Department of Education, office head for the Kentucky Tech system, and field coordinator for the American Council on Education. She has conducted research and presented in business and areas such as Tech Prep, adult education, and technology, as well as school leadership. Karen Schneiter Williams has been teaching computer technology, business communication, and administrative management courses for over 20 years.
Since she has been at San Diego Mesa College, where she served as chair for the Computer Business Technology Department and on several campus and district committees. Throughout her teaching career, she has been active in her profession. She has presented at state, regional, national, and international conferences as well as at many teacher training workshops.
Karen has also worked in the business world for approximately 15 years in a variety of sales, marketing, and management positions.
Business Communication Foundations. Multicultural and Global Communication. Technological, Legal, and Ethical Considerations. Principles of Business Communication. Print and Electronic Messages. Message Formats. Positive, Neutral, and Social Business Messages. Negative Messages.
Persuasive Messages. Business Research and Report Writing. Proposals, Business Plans, and Special Reports. Visual Aids. Interpersonal Communication and Teamwork. Listening and Nonverbal Messages. Oral Communication Essentials. The Job Search and Resume. Employment Communication and Interviewing. What Our Readers Are Saying.